Mike is a Principal at Brown Smith Wallace where he works closely with industry practice groups. In this position, he is responsible for integrating firm support and best practices for all industry groups, including strategy and execution. He has more than 40 years of experience as a marketing executive for professional service firms such as Accume Partners, Coopers & Lybrand, Deloitte & Touche and Price Waterhouse.
Mike’s experience includes 10 years as an owner of a marketing consulting firm, where he served clients such as Arthur Andersen, Grant Thornton, Korn/Ferry International, and a number of top 100 law firms.
He has authored articles for the Association for Accounting Marketing (AAM)'s Growth Strategies journal and CPA Practice Management Forum and guest blogged for Chief Outsiders on topics such as marketing and business development integration, client marketing, digital marketing and predictive analytics in accounting marketing. He was the featured interview for the content marketing chapter of the AICPA book Take Your Marketing Online! by Bonnie Buol Ruszczyk and a contributor to the PCPS Social Media Toolkit.
Mike has been interviewed on the Accounting Today, BBR Marketing, CPA Trendlines, iShade and Marketri blogs regarding Kyle's CPA Video Blog, marketing planning and practice growth. He has been quoted in Accounting Today, CPA Practice Advisor and Growth Strategies journal, and profiled in AAM Minute.
He is a former member of AAM’s Board of Directors, where he was the innovation lead, founded AAM's business development community and was a member of AAM's Environmental Scanning Council. He was also a member of AAM's business development committee and its growth strategies committee. He also served on the steering committee for Moore Stephen's marketing community group.
Mike earned his Bachelor of Arts degree in English from Lyon College in Arkansas. He received his Master of Science degree in Journalism from Northwestern University.