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Cheryl is the Director of Practice Growth for Brown Smith Wallace. Cheryl leads the team in developing and implementing the firm’s integrated marketing and business development strategies to drive revenue growth and enhance the reputation of the firm. 

She played an integral role in the launch of the Brown Smith Wallace Startup Industry group, as well as the client growth committee. She presented her experience in launching the Startup Industry niche at the joint Association for Accounting Marketing – AICPA Conference in 2017.

Prior to joining Brown Smith Wallace, Cheryl held marketing roles at Build-A-Bear Workshop®, start-up toy retailer RIDEMAKERZ® and GroupM Search, formerly the search marketing specialist division of GroupM—a WPP company.

She has a diverse marketing background that includes branding, marketing communications, website development, direct marketing, creative development and business development. She’s created marketing promotions for brands such as Mrs. Fields® cookies and SKECHERS® footwear, in addition to planning and managing celebrity events featuring The Jonas Brothers and legendary car customizer Chip Foose.

Cheryl holds a Bachelor’s and Master of Arts degrees from the School of Journalism at University of Missouri—Columbia. Additionally, she is an active member of the Griffiths Leadership Society, a leadership development and mentoring organization for MU alumnae.

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Association for Accounting Marketing


University of Missouri-Columbia

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