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Thinking Outside the Box on Client Service


Michael Bowlan, director of marketing, discusses why client service should be the core of a firm’s marketing program. Listening to clients is one of the most valuable problem-solving tools in a strong firm. Michael Bowlan, principal and director of marketing at Brown Smith Wallace, discusses the importance of client service, business development and marketing in a “Principal Perspective” profile by the Association for Accounting Marketing (AAM).

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