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Thinking Outside the Box on Client Service


Michael Bowlan, director of marketing, discusses why client service should be the core of a firm’s marketing program. Listening to clients is one of the most valuable problem-solving tools in a strong firm. Michael Bowlan, principal and director of marketing at Brown Smith Wallace, discusses the importance of client service, business development and marketing in a “Principal Perspective” profile by the Association for Accounting Marketing (AAM).

Read the full profile to learn Michael’s advice for new accountants, his thoughts on staff development and coaching, and the craziest marketing tactic he’s ever used.

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