Transforming Your Digital Strategy
Join experts from the Brown Smith Wallace Advisory practice and SteadyRain for an interactive presentation. Featured presenters will discuss real-world examples of how organizations have embarked on their digital transformation journey. This session will uncover the strategies companies have used to achieve measurable success on their path forward, including embracing digital marketing and web development to create a competitive advantage for their business.
Some of the business challenges that will be addressed include:
- The Amazon Effect
- Growing Sales and Leads
- Workforce Shortages
- Driving Innovations
- Improving Profitability
- Justifying Investments
- Knowledge Management
- Audience Targeting
Advisory Services Principal
Brown Smith Wallace
Tom is a Principal in the Advisory Services practice at Brown Smith Wallace. He has more than 20 years of marketing and communications experience with expertise in health care, higher education, public sector, hospitality, sports and entertainment, consumer products and the financial services industry. Prior to Brown Smith Wallace, Tom served as Partner and CEO for Dovetail, a St. Louis-based brand communications agency. Prior to joining Dovetail, Tom worked as CEO for St. Patrick Center, one of the leading social innovation organizations in the United States. Previously, Tom was Vice President of Marketing for the Gateway Arch and Metro Transit.
Chief Strategy Officer
Thompson joined SteadyRain from a position at Cleargroove, a St. Louis-based integrated marketing firm, where he helped develop interactive marketing campaigns, integrating both online and offline marketing with advanced measuring tools to provide clients real-time reporting on marketing efforts. His fusion of knowledge in the disciplines of design, marketing, multimedia, production, programming and quality assurance make him an asset to any strategy and any solution. In his two decades of experience in architecting, building and project managing developments for companies that include AT&T Broadband, Cingular, HBO, KFC, McDonald’s, SBC and Taco Bell, Thompson has proven his effectiveness at building solid solutions that achieve results for his clients.
Vice President, Digital Marketing
As Vice President of Digital Marketing, David is responsible for creating clients’ search engine marketing campaigns, which includes search engine optimization (SEO) and paid search advertising (PPC) as well as social media efforts. David’s previous brand management experience with Fortune 500 companies, such as Target, Safeway, Kroger, General Mills, Kellogg’s, and Kraft, provided him the opportunity to develop marketing strategies that were successfully implemented in select retail locations.
Vice President, Digital Strategy
Patrick brings more than 20 years of experience developing transformational digital strategies that build awareness, drive revenue and deliver maximum ROI. Previously at FleishmanHillard, Patrick led the strategic development of paid media programs across a variety of industries and for clients such as AT&T, Beech-Nut, Feed the Children, Hallmark, Russell Stover Candies and Sleep Number and managed the agency’s global paid media team. Patrick also played a key role within GroupM’s dedicated paid search division where his team’s development of a lifestyle segmentation search model earned the Yahoo! Searchlight Award for Excellence in Search as part of an integrated marketing program.
About the Event Series:
Is your organization taking the necessary steps to stay relevant and grow during this time of digital disruption? Brown Smith Wallace presents GROWTH in the Age of Disruption, a digital transformation event series, featuring informative presentations to equip business leaders across all industries with knowledge and tools to achieve strategic business goals. Visit our events page for more information on upcoming series events: https://www.bswllc.com/events.
This event qualifies for 1 CPE credit.
Date: Tuesday, November 5, 2019
Time: 7:15 to 9:15 AM Central Time
Location: CityPlace One Auditorium
Address: 1 Cityplace Dr, Creve Coeur, MO 63141
Host/CPE Sponsor: Brown Smith Wallace LLP
Delivery Method: Group Live
CPE Credits Earned: 1.0 total credit hours based on 50-minute hour
Fees/Costs: Free – No cost
Program Level: Overview
Field of Study: General
Who Should Attend: All levels of experienced professionals
Advanced Preparation: None
- Tom Etling, Advisory Services Principal, Brown Smith Wallace
- Thompson Knox, Chief Strategy Officer, SteadyRain
- David Kidd, Vice President - Digital Marketing, SteadyRain
- Patrick Garrett, Vice President - Digital Strategy, SteadyRain
Statement of Standards for Continuing Professional Education
Brown Smith Wallace is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors on through its website: www.nasbaregistry.org