Q4 2019 Advisory Risk Briefing: Building Brand Equity through Effective Crisis Response
The strongest brands understand the importance of building reputational equity as a strategy to withstand crisis. Communication during a crisis is one of the most important elements of brand risk management. A seemingly small issue can rapidly destroy your brand equity if you’re not prepared. Narratives are difficult to control in today's electronically connected business environment, and even the biggest, most visible brands make harmful mistakes during crisis communications.
Join us Thursday, December 12 in St. Charles, for an online/live webinar on Building Brand Equity through Effective Crisis Response. Advisory Services Principal Tom Etling will present:
- Shared components of enduring brands
- How authentic storytelling can transform your brand during crisis
- How detractors can become evangelists for your brand
- Real-world examples of successful and not-so-successful crisis and risk management
Tom leads the Brown Smith Wallace Marketing Advisory practice. He has more than 20 years of marketing and communications experience with expertise in health care, higher education, public sector, hospitality, sports and entertainment, consumer products and the financial services industry.
Date: Thursday, December 12, 2019
Time: 7:45 AM to 9:00 AM Central Time
Location: Blanchette Park Memorial Hall
Address: 1900 W. Randolph Street, St. Charles, MO 63301
Host/CPE Sponsor: Brown Smith Wallace LLP
Delivery Method: Group Live
CPE Credits Earned: 1.0 total credit hours based on 50-minute hour
Fees/Costs: Free – No cost
Program Level: Overview
Field of Study: General
Who Should Attend: All levels of experienced professionals
Advanced Preparation: None
Program Instructor(s): Tom Etling – Principal, Advisory Services
Statement of Standards for Continuing Professional Education
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