Get Smart: How to Capture Key Data and Automate Processes to Boost Profits
Interviewed by Kristen Hampshire, Smart Business Magazine
Business intelligence is a top technology initiative today for most organizations.
The ability to immediately access data pertaining to finance and cost management, operational performance, and sales and marketing trends can improve a company’s efficiency and give it a competitive edge. Ultimately, effective business intelligence can boost a company’s bottom line.
“One of the biggest driving factors for business intelligence is the need to access information quickly to make fast decisions based on current market trends,” says Dave Winkler, business intelligence practice leader at Brown Smith Wallace LLC. “Organizations need to turn all of the data they’re collecting into usable information.”
Smart Business spoke with Winkler about how companies can use business intelligence to harness their data to improve sales, cut costs and improve efficiency.
Business intelligence (BI) includes the skills, processes, technologies, applications and practices that help support decision-making. It’s a combination of applications and business processes that put critical information into the hands of business users so they can do their jobs more effectively and make faster, better decisions.Business intelligence is a top technology initiative today for most organizations.
The ability to immediately access data pertaining to finance and cost management, operational performance, and sales and marketing trends can improve a company’s efficiency and give it a competitive edge. Ultimately, effective business intelligence can boost a company’s bottom line.
“One of the biggest driving factors for business intelligence is the need to access information quickly to make fast decisions based on current market trends,” says Dave Winkler, business intelligence practice leader at Brown Smith Wallace LLC. “Organizations need to turn all of the data they’re collecting into usable information.”
Smart Business spoke with Winkler about how companies can use business intelligence to harness their data to improve sales, cut costs and improve efficiency.
What is business intelligence?
BI goes beyond standard weekly or monthly reporting on activities taking place within an organization to convert data into usable information for faster decision-making. Systems implemented in a BI initiative today typically provide key measurement criteria for managing your business more closely so you can act immediately when you see positive or negative trends.
How can business intelligence improve a company’s efficiency?
It is also a tool that can help streamline processes. Now more than ever, businesses are seeking ways to cut the fat out of their organizations so they can compete in this tough economy and BI is a key tool that can help in doing this. Further, BI with scorecards can be implemented within work groups or departments to measure individual/group performance.
How does a business begin evaluating what processes and/or data are essential to implement BI?
Ultimately, a cultural change will take place as an organization adopts BI methodologies, so it’s important to get buy-in at every level during the design process. For this reason, managers should reach out to employees and include them in the process. That way, everyone takes ownership and implementation becomes much easier and faster. BI is a tremendously useful tool for all employees, so begin by developing department-oriented objectives for a BI solution as well as a companywide objective. Create key performance indicators (KPIs) for that department or perhaps individuals within the department. Create enterprisewide KPIs. And, most importantly, design your BI solution to measure your performance against that objective. Following this approach, a BI system can make a profound impact on a business’s operational improvements and cost management.
What mistakes do companies make when implementing business intelligence?
How does a company measure its return on investment on a system that gathers business intelligence?
First, assess the cost of current business processes and compare those results with the cost of automating processes through BI. This comparison should be conducted across the organization in every area that will be touched by the BI initiative. Then, set key performance indicators on these targeted savings and measure when targets are reached. Essentially, the ROI a company realizes is dependent on the input/output equation: the more time and energy a company invests into proper implementation, the more benefit that business will discover. <<
Dave Winkler is the business intelligence practice leader for Brown Smith Wallace LLC. Reach him at dwinkler@bswllc.com or (314) 983-1375.
Insights Accounting is brought to you by Brown Smith Wallace LLC
© 2010 Smart Business Network Inc. Reprinted from the February 2010 issue of Smart Business St. Louis.



